Lyly-Strap Enters Distribution Partnership with Rex
This partnership is both a great honor and an exciting step forward. Through this collaboration, Lyly-Strap will now be available at selected Rex retail partners.
Lyly-Strap — Always with you
What is Lyly-Strap?
Lyly-Strap is a compact ski binding system that stays attached to your poles so you can easily strap together your cross-country skis and poles for carrying and storing — without needing to search for separate straps. Always with you.
Nordic by Nature
The name “Lyly” comes from traditional Finnish ski-making. Lyly refers to the flexible wooden ski used for generations. It’s a nod to our heritage of movement, simplicity, and smart design.
Lyly-Strap is proudly designed and tested in Finland, where skiing is not just a sport — it’s a way of life. Lyly-Strap has been granted the Key Flag symbol (Avainlippumerkki) — read more about here.
Our Mission
Our mission is to make skiing logistics easier, so you can focus on the sport and not the hassle.
Whether you're heading to the track, supporting young athletes, or training at the elite level, Lyly-Strap helps you move freely and carry smarter.
Made by Skiers, for Skiers
Lyly-Strap was developed in Finland by Antti and Seija. After decades in skiing, they noticed a common frustration: there’s no easy way to carry cross-country skis and poles, especially in winter weather.
So they designed a simple, durable solution. It’s a product born from real need — and built to last.
Get to know Antti and Seija from here.
Lyly-Strap in media
A few news articles about us:
For interview request, please feel free to contact us.
